Privacy Policy

 

Privacy Policy – Helen and Mae

Last updated: 15 December 2025

This Privacy Policy describes how Helen and Mae (“we,” “our,” or “us”) collects, uses, discloses, and protects your personal information when you visit our website, make a purchase, or otherwise interact with our services. Our store is powered by Shopify, which allows us to provide you with a secure and reliable shopping experience.

By accessing or using our website and services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Information We Collect

“Personal Information” means information that identifies, relates to, describes, or could reasonably be linked to you.

We may collect the following categories of information:

  • Identifiers: Name, email address, phone number, billing and shipping address

  • Commercial information: Products purchased, order history, payment confirmations

  • Account information: Login credentials and preferences

  • Customer support data: Messages, emails, or inquiries

  • Internet activity: Pages viewed, products clicked, cart activity

  • Device & technical data: IP address, browser type, device identifiers

  • Marketing data: Interaction with emails, ads, or promotions

2. How We Collect Information

We collect personal information:

  • Directly from you when you place an order, create an account, or contact us

  • Automatically through cookies, pixels, analytics tools, and log files

  • From service providers such as Shopify, payment processors, shipping partners

  • From advertising or social platforms when you interact with our ads (where permitted)

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Communicate with you about purchases or inquiries

  • Provide customer support

  • Improve our website and services

  • Personalize content, recommendations, and marketing

  • Send promotional or transactional messages (with consent where required)

  • Detect fraud and enhance security

  • Comply with applicable U.S. laws and regulations

4. Sharing of Personal Information

We may share personal information with:

  • Shopify, our e-commerce platform provider

  • Payment processors (e.g. credit card providers, PayPal)

  • Shipping and fulfillment partners

  • Marketing and analytics providers

  • Legal or regulatory authorities if required by law

  • A buyer or successor in the event of a business transfer

We do not sell personal information in the traditional sense. However, some data sharing for advertising purposes may be considered a “sale” or “sharing” under California law.

5. Shopify Hosting

Our store is hosted on Shopify Inc. Your data is stored through Shopify’s data storage, databases, and applications. Shopify may process personal data to improve platform performance and fraud prevention.

Learn more about Shopify’s privacy practices at:

👉 https://privacy.shopify.com

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Enable core website functionality

  • Analyze site traffic and performance

  • Personalize content and advertising

You may manage cookie preferences through your browser settings or cookie consent tools. Disabling cookies may affect site functionality.

7. Data Retention & Security

We retain personal information only as long as necessary to:

  • Fulfill the purposes described in this policy

  • Comply with legal and accounting obligations

  • Resolve disputes and enforce agreements

We implement reasonable security measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

8. Your U.S. Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, or disclose

  • Request access to your personal information

  • Request deletion of your personal information

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Not be discriminated against for exercising your rights

To exercise these rights, contact us at info@helenandmae.com.

We may verify your identity before processing your request.

9. Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices and encourage you to review their policies before providing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Continued use of our website constitutes acceptance of the revised policy.

12. Contact Information

If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:

info@helenandmae.com

Helen and Mae is the data controller of your personal information under applicable U.S. privacy laws.